Using Instagram for Product Promos

If you are using social media to help market products, you might be pretty pleased with the results you have seen thus far. Many people are using sites like Facebook and Twitter to promote products and bring new visitors to their websites. One social media website many people don’t even think of when promoting their products is Instagram. Since Instagram is newer than some of the other social media sites, you might not be as familiar with it, but it will really pay off if you become familiar with it and start promoting products with instagram. Here are a few helpful tips.

Hashtags are just as important on Instagram as they are on Twitter, possibly even more so. Every post that you make should be hashtagged because you want to make it easy for people to find your products when they are shopping. Naturally, you don’t want to have hashtag overkill, so using a few strategic hashtags that relate directly to the photo and your products is best. You may want to create a hashtag unique to your company – something you can put on every post, since this can help build brand recognition.

Another good way to use Instagram to build business is by posting at the right times. The majority of people are browsing Instagram in the middle of the day and after dark. Posting in the wee hours of the morning may mean your posts will get buried under new content, so try to stick to the popular times.

You may want to post both photos and videos of people who are using your products on Instagram. This is a good way to introduce people to your products and to show people exactly how useful, fun, or unique your items can be. Photos or videos of people using your products are excellent testimonials without being too intrusive to viewers.

You probably have competitors, and you can actually use that to your advantage. The followers of competitor accounts are the same people that are interested in what you are selling. Consider following some of those people to get their attention. They are likely to follow you back, and they will be possible new customers!