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Adobe 2017: Redefine Customer Experience Through Adobe Applications

The Adobe Summit 2017 marks the new era of the digital age highlighting Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud with twelve thousand attendees, making it a huge success. Adobe announced the new partnerships, intelligence features and web developing tools for Adobe Sensei. A combination of solutions to transform customer web experienced were also announced by Adobe as they partner with Microsoft. The conference showcased Adobe’s latest innovations with famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career.

The advent of digital technologies and innovation influenced almost every industry around the world, and most companies that are considered successful have proven that they are providing great customer experience to reach the top. More than anything, providing a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence when it comes to web products and services. So that’s why Adobe created a complete and superior quality cloud services called Adobe Experience Cloud that enables various enterprises or businesses to provide excellent customer experiences. Adobe also launched a new suite of apps named as Adobe Spark, allowing both mobile and web users to create and share visual contents on social media, as well as create web stories, graphics and animated videos with the use of a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). Adobe Spark has a cool and beautiful collection of saving the date images for weddings, christening, birthdays and other special occasions available to use. The new Adobe Spark enables students, bloggers, marketers, and small business owners to create and share visual stories without attending formal training or a short course on web design and development. It is easier, simpler and faster with social media integration on the go.

Adobe also introduced their new developments for their Cloud Platform that include partner integrations, new tools and new Sensei capabilities for businesses. The core of intelligence on the Cloud Platform is Adobe Sensei, offering AI framework, unified machine learning and intelligent services to its customers. Adobe Sensei have new capabilities such as Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. For a consistently great customer experience, Microsoft, and Adobe are now partners, working together to develop the first open industry standards, defining a language for marketing, services data and sales. You may visit our website for more information about Adobe products and services.

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