Learning The “Secrets” of Sales

Tips on Selling Your Home

Statistics tell us that selling a property takes an average of nine weeks, with only 93% of the asking price brought in. So how can your home be an exception by making it sell faster and for more?

Select the right real estate agent.

Ask no less than three agents to take a look at your property and show you some similar homes they have recently sold. Call some of their old clients, or do some sleuth shopping to know what types of properties they sell.

Are negotiators punctual?

Is the Saturday staff composed of experts? Your agent should have a simple, easy-to-navigate website and use all existing property portals.

Demand a high-quality brochure.

Obtain a copy of the best house brochure for a comparable property in your area and show it to your agent. Tell him you want something as good. Your sales information need to include a floor plan, a room by room description and a background of the area. These brochures should all be printed before the first potential buyer visits your home.

Make it easy for people to see your home.

Nothing can frustrate buyers more frustrating than an agent saying that the vendor cannot accommodate a viewing. If your agent can’t be there, be there and supervise the viewing yourself. And be flexible, no matter how inconvenient.

Conduct an open house.

If your property isn’t selling quickly, request your estate agent to offer a two-hour window for buyers to view your home. Invite some of your relatives and friends, and have some extra staff available so the attendees feel special. An open house attracts attention, and could encourage earlier and bigger offers.

Spend for excellent photography.

Top quality colour pictures of your home and yard are important. Using the services of a professional photographer has its merits.

Give your agent an incentive.

If your agent makes the sale in six weeks, give him an extra half-percent incentive. A 12-week contract is too long. Four weeks provides the option of having a second agent, creating competition for selling.

Get your house in great shape.

Finish any hanging DIY jobs, and make sure the paintwork is perfect before you start taking pictures. Remember, maintenance is always high on a buyer’s priority list. Buyers want a house they can readily move into.

Be organized.

A third of sales don’t make it, so don’t give the buyer more than needed. Let a conveyancing solicitor act for you, so that the deal moves as fast as possible. Delays allow buyers to change their mind and search for other properties. Don’t give them time.

Be open.

Lastly, allow the client move at when they want to, even if that means you’ll be inconvenienced for a while. Any temporary hassle will be worth it to secure a deal in such a tough market.