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Digital Marketing 2017: Major Influences of Social Media and Influencer Marketing in Gaining New Customers

Traditional marketing in the past involves word of mouth, postcards, flyers, posters, billboards, television and radio influences. Today, advanced technology gave birth to digital marketing, a modern method of advertising products and services. Digital marketing uses the internet and digital technologies such as LCD displays, LED monitors, laptop, smartphones, tablets, and desktop to advertise different products and services. Digital marketing is considered the most effective and most influential method of marketing used today with web design, social marketing, search engine optimization or SEO, influencer marketing, content management system, and video marketing under its umbrella. Let us know more about the influences of social media marketing and influencer marketing when it comes to acquiring more leads or new customers in availing a product or a service.

In the age of advanced technology, a typical modern individual has at least one social media account, and of course, he is also highly actively engaged with online business transactions either selling and buying. Social media marketing is not merely used for brand building but also for generating real leads for businesses. Lead generation is different from selling, it is a good way of bringing people closer to your sales bucket, knowing the needs, wants and interests of your target audience and eventually turning them into paying customers. A long time ago, generation of lead consisted of activities such as filling out a form at the back of the magazine or sending out survey via snail mail, but today internet plays a major role in lead generation via email opt-ins, video marketing, and ad campaigns. Our current lead generation is made easier, quicker and more convenient because of the internet most especially with the influence of social media. With social media, people are given the power to readily tag or share the product or service content they are satisfied with, and even post their own photo wearing or using the item, thus encouraging others to do the same. Social media marketing when tied up with influencer marketing creates a very powerful drive in order to greatly influence people, directly or indirectly endorsing a product or service via social media websites.

To effectively use social media marketing and influencer marketing, you can start a challenge or contest, create a customized tab, treating your page like a website, track brand mentions, create events, offering a free sample, usage of video, not ignoring comments, and creating unique taglines or titles. Learn more about other types of marketing by visiting our website for other related articles and blogs.