Questions About Tests You Must Know the Answers To

How to Test Pay Per Click (PPC) Ad Copy

Way back in 2009, the economy suffered from a very great and drastic fall down which then resulted in a lot of companies’ rough sailing because of the fall down’s effect on the consumers’ way of shopping online. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Furthermore, main areas like PPC or the Pay per Click advertising was needed to be given more focus by a lot of companies. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.

Various elements have the ability to affect the general paid search performance. And Ad copy is one of these various elements. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.

The What and How in Testing:

A lot of elements can be used when conducting a test in your Ad copy. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. And as for this articles, the Ad copy title will be in focus. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.

Keyword Home Electronics:Title Test1

With the usage of KeyWord command, search engines will be able to show you the exact keyword that was typed by the visitor. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.

Home Electronics:Title Test2

Just try and add the terms or words that are mostly searched and keywords that are most profitable in your title. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.

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