Looking On The Bright Side of Marketing

The Most Important Marketing Tools – How to Choose the Right One

1. Yourself – your background, expertise, personality, style, skills and so on.

1. Your marketing missive and communication.

3. Your investment like your time and your money.

On the other hand, the marketing tools that you are going to choose so as to convey your marketing messages to your target audience also play a vital role in your marketing strategy. And in order to make this point clearer, I have categorized the different and most commonly utilized marketing tools as well as strategies into three different groups.

1. The direct approach takes in brochures, flyers, cold calling, ads, websites, as well as direct mail: the advertising strategy is certainly obvious, it is a type of one on one communication directly to your target people and mainly focuses on the benefits that your products or services can give to its users.

2. The indirect method takes in press releases, presentations, social media, articles as well as networking: the marketing is seen to be more elusive and informative in nature. The advantages that are being communicated are somewhat generic, for example, it is not linked to the certain product or service your provide, but on the category of the service or product that it belongs. It is transmitted in groups and not individuals which could be comprised of contacts that are also outside your planned as well as immediate target group.

3. A third party recommendation method is the usual relationship basing on the marketing method, you don’t market per se, on the other hand, you create relationships as well as a network of strategic bond with people who will and can refer businesses to you. In addition, this is called as the word of mouth marketing method.

Based on your experiences as well as what other people have shared about theirs, we can now categorize the different marketing delivery tools by means of their efficiency as well as effectiveness. Now, all of these information are definitely advantageous in helping you to decide which marketing tools are you going to utilize and which ones you should not. Here is a summary for you.

The word of mouth or referral based marketing are rated as very efficient and most effective.
And among the indirect methods, networking is considered as the most effective but somewhat less efficient since in takes in a heavy investment of patience and time.
And when it comes to direct method, the cold calls, advertising as well as the direct mails are considered as the most effective and efficient kind of marketing tools.

Be certain to select the best marketing tool for your business.

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